I am a marketing & communications coordinator in the Charlotte, NC area who enjoys delivering digital content in all forms to build a brand and create solutions. On a typical day, I create and manage marketing campaigns, compose and edit copy, design marketing collateral, capture stories with video, and oversee technical integrations. My pragmatic approach and eye for design are backed by technical capability and a results-driven approach to project management.
I command experience in:
- Creating and executing a marketing strategy, budget, and external and internal campaigns, weighing success through web analytics including Google Analytics
- Designing marketing collateral and branding using InDesign, Photoshop, and Illustrator
- Recording, editing, and producing promotional videos through Premiere Pro and Audition
- Photographing and editing events with Lightroom Classic
- Writing, editing, and maintaining email marketing campaigns through Constant Contact and Mailchimp, website through WordPress, and social media sites including insights and sponsored ads