Background

In my marketing and communications career, one of my most impactful roles so far has been producing and publishing over 50 promotional videos on the YouTube channel for ASCAP (American Society of Composers, Authors and Publishers).  I also interviewed a member songwriter for an article published in Playback magazine. (Both can be found in my portfolio.) Promoting environmentally friendly design with dignitaries and donors for the Solar Decathlon Europe 2014 encouraged further passion in marketing within the arts & design fields.

I command experience in:

  • Creating and executing a marketing strategy, budget, and external and internal campaigns, weighing success through web analytics including Google Analytics
  • Designing marketing collateral using Adobe InDesign and Photoshop (also knowledgable in Illustrator)
  • Recording, editing, and producing promotional videos through Adobe Premiere Pro and Audition
  • Photographing and editing events with Adobe Lightroom Classic
  • Writing, editing, and maintaining email marketing campaigns through Constant Contact and Mailchimp, blog and website through WordPress, and social media sites including insights and sponsored ads
  • Managing data with an advanced knowledge of Excel